Bonsale Package

In 2008, when black packaging was unprecedented in the Iranian pasta and edible goods market, we embarked on a pioneering venture. Contrary to prevailing perceptions, we proposed a bold black hue adorned with an elegant silver floral motif, strategically enhancing the visibility of the vibrant green logo. To address consumer concerns about the integrity of the pasta within, we recommended a central transparent window—a groundbreaking feature that allowed customers to visually confirm the product’s condition. Recognizing the fragility of pasta during packaging, our design aimed to assure customers of the impeccable quality, complemented by a touch of opulent gold print for an added sense of luxury.